Pure Fishing Brands

Pure Fishing Brands

Pure Fishing is home to the world’s most trusted fishing brands.

Our portfolio includes the most recognized brands in fishing tackle, lures, rods, reels, and storage.

Our Commitments

Our Commitments

Pure Fishing is committed to social responsibility and the environment.

Pure Fishing is actively supporting the tradition of fishing and organizations that leverage the joy of fishing to benefit their communities.

Contact Us

Contact Us

For media and other inquiries check out our contact resources here.

News and Media

News and Media

Follow our many pro-anglers as well as news and events involving our many world-class brands.

Pure Fishing products are featured throughout the year in several events and competitions. Explore our latest product announcements and events.

Careers

Careers

Explore career opportunities with Pure Fishing at one of our U.S. locations or hybrid work arrangement roles.

The heart of Pure Fishing is centered on exceptional products and the extraordinary workers who support this effort.

Shop Pure Fishing

Shop Pure Fishing

Purefishing.com is your resource for product from the most trusted brands in fishing.

Explore the products offering from the world’s most iconic fishing brands including tackle, rods, reels, lures, storage and more!

From Left to Right:  Saltwater Fisherman using PENN Slammer®, Greys Fly Fishing Rods, Largemouth Bass caught with Berkley Slobberknocker® Lure
From Left to Right: Saltwater Fisherman using PENN Slammer®, Greys Fly Fishing Rods, Largemouth Bass caught with Berkley Slobberknocker® Lure

From gear for epic battles at sea to a relaxing day with family at the lake,

our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage.

As people worldwide continue to embrace a love of fishing, Pure Fishing remains committed to supporting anglers in every stage of their fishing journey with innovative products that help them catch more fish and enjoy their time on the water. This commitment extends beyond just our products as we continue to designate resources towards supporting organizations and initiatives that are dedicated to protecting the renewable resources necessary for healthy fisheries we all can enjoy.

We deeply respect the tradition of fishing and all the personal benefits that come from spending time on the water. Our storied brands are deeply rooted in the history of fishing across the globe and will continue to be an integral part of the future of fishing. From our support of grass roots fishing clubs and events to our diverse roster of legendary professionals like Hank Parker and Jordan Lee, to internet sensations BlacktipH and the GaleForce Twins, Pure Fishing is at the forefront of fueling education and interest in the sport we love.

At Pure Fishing we want your next day on the water to be your best day on the water.

The Pure Fishing Story

Building the World’s Best Fishing Company, One Brand at a Time

Angling is growing worldwide and Pure Fishing, Inc. has positioned its portfolio of brands to fuel that growth. A global provider of fishing tackle, lures, rods and reels, our brands are organized to meet market needs and encompasses all corners of the fishing marketplace. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is a leader in outdoor and recreational lifestyle products.

Explore Our Timeline:

Pro Saltwater Fishing team in action.
Pro Saltwater Fishing team in action.
By using this website, you agree that we can use cookies, including cookies used for our marketing efforts.Learn More