Brand Videos

What is PowerBait?

You don’t eat food that tastes bad. Neither do bass. Our scientists have dedicated decades of research to learning how fish use scent and taste to influence their decision on which bait to bite—and when to let go.

Catch More Fish with the NEW Berkley Hit Stick

Ever wonder why some baits catch more fish than others? Learn why the all NEW Berkley Hit Stick will help you catch more fish, every time you hit the water.

PENN – Hawaiian Cliff Ulua Fishing

Fishing from a Hawaiian cliff face is no easy task, not only is your gear put to the limits you are as well. The Carnage II Ulua is built with heavy-duty components and designed for the islands.

Down the Line – Walleye Fever with Berkley pro Korey Sprengel

Preparation and dedication have propelled Berkley pro Korey Sprengel to the top of the Walleye scene. From fishing in small town Wisconsin with his mentor Bill, to becoming one of the most dominant names in Walleye fishing, Korey has stayed true to his roots as a Midwestern Walleye enthusiast.

The NEW Berkley Frittside

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

The Fish of 10,000 Casts: Monster Minnesota Musky

The new Abu Garcia Revo Toro Beast is put to the test catching monster Minnesota Musky with expert Musky Guide and Abu Garcia Pro Jeff Andersen.

EXOTIC Peacock Bass, URBAN Topwater Fishing

The new Abu Garcia Revo Rocket is put to the test catching the powerful, exotic Peacock Bass in South Florida.

Let The Battle Begin

Battle-tested in the harshest conditions; PENN gear performs day in and day out, cast after cast.