News

  • Abu Garcia Gen Ike EZ Cast Combo Named Best Kids Tackle in ICAST 2020 New Product Showcase
    July 17, 2020
    Abu Garcia®’s new Gen Ike EZ Cast Combo received the award for best new Kids’ Tackle product in the ICAST 2020 New Product Showcase, as voted on by members of the fishing media along with retailers and other members of the fishing industry. Winners of the category-specific awards were announced Wednesday in conjunction with this […]
  • New Berkley® Hit Stick: Better Than Balsa in Every Category
    July 13, 2020
    While it’s true that balsa baits have long been favored by lure makers and anglers for their ability to deliver a desirable action, they lack in durability and consistency due to the imperfections that are inherent in natural materials. Berkley scientists knew there had to be a better way, and after extensive research, their bait […]
  • “Fish Through It” Campaign Encourages Safe, Solitary Fishing and Reminds People Why We Fish in the First Place
    April 3, 2020
    Abu Garcia, Berkley, PENN and Ugly Stik Deliver Content and Contests to Entertain and Inspire Anglers Iconic fishing brands Abu Garcia®, Berkley®, PENN® and Ugly Stik® are joining forces for the “Fish Through It” campaign to remind families of the joys of fishing — a sport normally about human connection which is now valued for […]
  • Abu Garcia Pro Hank Cherry Wins 50th Bassmaster Classic
    March 8, 2020
    Legendary reel brand ties for most wins by a reel maker in North Carolinian’s wire-to-wire victory. Abu Garcia pro Hank Cherry brought 19 pounds, 8 ounces to the scales on the third and final day of the 50th Bassmaster Classic, completing a wire-to-wire win with a total of 65 pounds, 5 ounces. With the win, […]
  • Abu Garcia Announces Partnership with FLW and Major League Fishing
    February 6, 2020
    Legendary Brand Named Title Sponsor of FLW College Fishing FLW and Major League Fishing (MLF) announced today a sponsorship agreement with Abu Garcia, a legendary fishing brand and industry-leading manufacturer known for their high-quality, innovative rods and reels. Abu Garcia will immediately assume title sponsorship of the FLW College Fishing circuit. Terms of the agreement […]
  • Pure Fishing Grows its Industry Leading Saltwater Franchise by Acquiring Fin-Nor and Van Staal
    December 2, 2019
    Pure Fishing® has announced the acquisition of iconic fishing brands Fin-Nor ® and Van Staal® from W.C. Bradley/Zebco® Holdings, Inc. The addition of these brands add to Pure Fishing’s current offering in the saltwater category, including the premium PENN® Fishing brand, one of the most widely-respected saltwater fishing equipment brands. Announced today, the company will […]
  • Fishing Industry Veteran Dave Bulthuis Announced as New President of North America for Pure Fishing®
    November 20, 2019
    Pure Fishing® named Dave Bulthuis the new President of North America this week. Bulthuis is the former Vice President of Sales for Costa Sunglasses, where he served in a number of capacities since 2003. A long-time champion of the sport and industry of fishing, Bulthuis has been retained to further establish meaningful relationships with key North […]
  • Hardy® Releases 2019 Limited Edition Trout Perfects
    October 31, 2019
    Four new models feature exclusive Charles Jardine original artwork Hardy®, the iconic fly fishing rod and reel company, announces the release of Limited Edition Trout Perfects reels, all four of which feature original artwork by world-famous artist and angler Charles Jardine. The Trout Perfects will come in four designs, the Brook Trout, Brown Trout, Rainbow […]