News

  • Pure Fishing® Names Jim Murphy in New Role as Director of Fly Fishing
    October 11, 2019
    Pure Fishing® named Jim Murphy the Director of Fly Fishing this week. With 30-plus years of experience, Murphy will be taking over Global Product Development, Global Marketing and North American Sales. The newly created role is expected to increase sales and production of Fly Fishing rods and reels within the Pure Fishing fly fishing brands, […]
  • Ugly Stik® Announces New Carbon Rod Technology
    September 24, 2019
    The Lightest Ugly Stik Ever, with All the Toughness You Expect Ugly Stik® announces the new Ugly Stik Carbon rod, the lightest Ugly Stik ever. The new series of rods features a new carbon technology crafted of 100 percent 24-ton graphite, which allow the new rods to be lightweight and 37 percent stronger than other […]
  • Abu Garcia® LTD Program Rods and Combos Promise Unmatched Comfort Alongside Iconic Abu Garcia Features
    September 17, 2019
    Abu Garcia® blends its iconic features with custom rod grips by Winn® to bring an improved grip and comfort to the new LTD Program rods and combos. The Vendetta® LTD and Veritas® LTD standalone rods, as well as the Revo® X LTD and Revo® S LTD spinning and casting combos, provide exceptional durability and a […]
  • Berkley® Expands its Proven Fusion19™ Line of Terminal Tackle with Newly-Designed Hooks and Jigheads
    September 10, 2019
    Over the last several years, Berkley® has taken the terminal tackle category by storm with the continued performance of its super-sharp Fusion19™ hooks. In 2019, the company delivers more products that give anglers access to the hooking power of Fusion19 in a variety of applications. The new terminal tackle offering from Berkley consists largely of […]
  • SpiderWire® Launches New UltraCast® Line Colors
    August 30, 2019
    SpiderWire® launches new colors for its UltraCast® line collection. The SpiderWire® UltraCast®is an evolution in line technology, allowing for a sensitive yet powerful feel. The SpiderWire UltraCast line is crafted from eight tightly woven 100 percent PE fibers, giving UltraCast the unique capacity to launch great distances with very little effort—all while retaining a high […]
  • Berkley® Delivers High-Performing New Hardbaits for 2019 with the Tournament-Proven Frittside and the new Berkley SPY
    August 22, 2019
    New for 2019, Berkley® continues to roll out tested, proven new baits that deliver high-performance for specific applications. The standouts in this new line are the Berkley Frittside, designed in concert with legendary crankbait designer and angler David Fritts and the Berkley SPY, a new finesse bait fine-tuned by pro angler Josh Bertrand. A slew […]
  • New Abu Garcia® IKE Travel Rods Offer Whole New Level of Freedom
    August 16, 2019
    Abu Garcia® brings fishing to waters large and small, near and far with the new IKE Signature Series Travel Rods. Mike Iaconelli, professional bass angler and Abu Garcia pro staffer, is always on the go and looking for new waters to fish, even in the midst of urban areas – this fish anywhere mentality led […]
  • Fenwick® World Class® and Techna® PX Rods Stronger Than Ever With New 3M™ Powerlux® Technology
    August 14, 2019
    Fenwick® announces the introduction of new, stronger than ever World Class® and Techna® PX series rods. The incoming models will feature superior strength-to-weight ratio without losing the typical lightweight feel that defines Fenwick rods, made possible by blanks built with 3M™ Powerlux® technology. Featuring nano-particles that work to support the carbon fibers, the addition of […]