News

  • Berkley® Launches New PowerBait® Designs From Pros Mike Iaconelli and Skeet Reese
    August 14, 2019
    New for 2019, Berkley® announces new PowerBait® soft baits from bass pros Mike Iaconelli and Skeet Reese. The five new baits, designed by Iaconelli and Reese, combine decades of tour-level tournament fishing experience with the proven fish-catching ability of Berkley PowerBait in modern new shapes that capitalize on some of the hottest techniques in bass […]
  • Berkley® Debuts New Gulp! Soft Baits for Saltwater Anglers
    August 7, 2019
    Enhancing its Gulp! Saltwater and Gulp! Alive! collections, Berkley® is adding five new shapes and sizes, as well as 17 new colors to the lineup of saltwater baits. First launched in 2002, Berkley Gulp! continues to expand the strike zone and allow anglers to catch more fish. The proprietary extreme scent dispersion of Gulp! has […]
  • Berkley® Adds New Colors and Value Packs to PowerBait® Dough Offering
    August 6, 2019
    Berkley® announces the expansion of its PowerBait® Dough line to include new colors for Trout Dough and new multi-color packs for Chroma-Glow Crappie Nibbles, Power Eggs® Floating Magnum and Trout Dough. The Berkley PowerBait formula, developed by Berkley scientists, is an irresistible scent and flavor combination that drives fish to hold on to a bait […]
  • Shakespeare® Launches New Youth Fishing Products to Promote Family Time on the Water
    July 31, 2019
    Shakespeare®, the leader in quality and affordable fishing tackle, announces the launch of two new youth fishing products – the Catch A Monster™ series and new Hide-A-Hook™ kit with tacklebox. The new youth fishing gear will be available starting in July 2019. “One of our biggest passions here at Shakespeare is introducing young kids to […]
  • Berkley® Lights the Night with Illuminated Glowstik Fishing Rod
    Berkley® introduces its Glowstik rods and combos, an illuminated fishing rod designed to help anglers detect bites while fishing in low-light or dark conditions. Ideal for nighttime surf, pier, or bank fishing, this light-up rod combines proven Berkley rod performance with a new, unique benefit for those looking to fish after the sun goes down. […]
  • Berkley® and Abu Garcia® Collaborate with Jordan Lee on The Champ Series
    Two-time Bassmaster Classic winner Jordan Lee is partnering with Abu Garcia® and Berkley® to design a series of signature baits, line and rod and reel combos. The new product lineup by Jordan Lee features three incredibly lifelike Berkley® PowerBait® soft baits, a signature spinning and casting combo and a new color to the x5 and […]
  • Abu Garcia® Stretches the Playing Field with the New Ultra Long-Casting Revo® EXD
    July 11, 2019
    Some extra distance on a cast can put a bait that much further from the fish-spooking boat, get a lure to run a bit deeper or give a bait a touch more time in the strike zone. The new Abu Garcia® Revo® EXD reel delivers these benefits in spades as it promises supreme casting distances […]
  • PENN® Announces New Additions to its Conventional Reel Lineup
    July 10, 2019
    Building on the brand’s tradition of leadership and innovation, PENN® launches its new Fathom® II Star Drag Reels and Torque™ Lever Drag 2-Speed sizes. The new reels are additions to existing Torque and Fathom product lines, offering new sizes and colors. The Torque Lever Drag 2-Speed series, made in the USA of domestic and imported […]