Our Story
Building the World’s Best Fishing Company, One Brand at a Time
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®.
With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is a leader in outdoor and recreational lifestyle products.
History
1897Shakespeare established |
1937Berkley established |
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1966Pflueger becomes part of Shakespeare |
1988Berkley acquires Fenwick and becomes Outdoor Technologies Group |
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1976Ugly Stik created |
1995Abu Garcia joins Outdoor Technologies Group |
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2004AllStar joins Shakespeare |
2000Outdoor Technologies Group becomes Pure Fishing and acquires Mitchell, Johnson, and Spiderwire brands from Johnson Worldwide Associates |
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2005JRC joins Shakespeare |
20037Strand joins Pure Fishing |
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2007PENN joins Shakespeare |
2004Stren joins Pure Fishing |
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Pure FishingJarden Corporation brings Pure Fishing and Shakespeare together under the Pure Fishing name in 2007 |
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2011Sebile and Hodgman become part of Pure Fishing |
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2013Hardy, Greys, and Chub join Pure Fishing |
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2014Cutting Edge Lures joins Pure Fishing |
Today, Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands. We are dedicated to helping you have more fun and catch more fish.
