All Stories

The People Vote to Get SLOBBERKNOCKERED

Fishing isn’t always pretty. Some anglers want tools that look nice on the boat or in their tackle box, but an Ugly Stik fisherman isn’t fooled by looks.

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Berkley Pro Angler John Hoyer Wins 2022 National Walleye Tour Championship

Hoyer dominated the field with the biggest bag of the tournament on day one with five walleye weighing 39.81 pounds...

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Hardy Fortuna Regent Fly Reel Takes Top ICAST Honor

Amid tough competition the Hardy Fortuna Regent saltwater fly reel captures prestigious Best Fly Fishing Reel and Accessory Award at ICAST 2022

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Plano’s EDGE Frog Box wins Award for Best of Tackle Storage at ICAST

Fighting through tough competition for tackle storage, Plano’s innovative Edge Frog Box wins the award for ‘Best of Tackle Storage’ at ICAST 2022.

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What is PowerBait?

You don't eat food that tastes bad. Neither do bass. Our scientists have dedicated decades of research to learning how fish use scent and taste to influence their decision on which bait to bite—and when to let go....

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Catch More Fish with the NEW Berkley Hit Stick

Ever wonder why some baits catch more fish than others? Learn why the all NEW Berkley Hit Stick will help you catch more fish, every time you hit the water....

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PENN - Hawaiian Cliff Ulua Fishing

Fishing from a Hawaiian cliff face is no easy task, not only is your gear put to the limits you are as well. The Carnage II Ulua is built with heavy-duty components and designed for the islands....

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THE UGLY STIK WORLD’S LARGEST SANTA CLAUS BASS TOURNAMENT ESTABLISHES WORLD RECORD ON LAKE NORMAN

Unique and naturally social-distanced holiday event raises more than $15,000 worth of toys donated to Toys for Tots. ‘Twas 13 days until Christmas, on Lake Norman they met, hundreds of Santas with a world record to set. They rode upon...

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