Battle-tested in the harshest conditions; PENN gear performs day in and day out, cast after cast....
PENN Fleet Capt. Chasten Whitfield: It's Not Going To Be Easy, But It's Going To Be Worth It
PENN Fleet Capt. Chasten Whitfield lives to fish and to share her passion with others....
Pure Fishing Grows its Industry Leading Saltwater Franchise by Acquiring Fin-Nor and Van Staal
Pure Fishing® has announced the acquisition of iconic fishing brands Fin-Nor ® and Van Staal® from W.C. Bradley/Zebco® Holdings, Inc. The addition of these brands add to Pure Fishing’s current offering in the saltwater category, including the premium PENN® Fishing...
Fishing Industry Veteran Dave Bulthuis Announced as New President of North America for Pure Fishing®
Pure Fishing® named Dave Bulthuis the new President of North America this week. Bulthuis is the former Vice President of Sales for Costa Sunglasses, where he served in a number of capacities since 2003. A long-time champion of the sport and...
Hardy® Releases 2019 Limited Edition Trout Perfects
Four new models feature exclusive Charles Jardine original artwork Hardy®, the iconic fly fishing rod and reel company, announces the release of Limited Edition Trout Perfects reels, all four of which feature original artwork by world-famous artist and angler Charles...
Pure Fishing® Names Jim Murphy in New Role as Director of Fly Fishing
Pure Fishing® named Jim Murphy the Director of Fly Fishing this week. With 30-plus years of experience, Murphy will be taking over Global Product Development, Global Marketing and North American Sales. The newly created role is expected to increase sales...
Ugly Stik® Announces New Carbon Rod Technology
The Lightest Ugly Stik Ever, with All the Toughness You Expect Ugly Stik® announces the new Ugly Stik Carbon rod, the lightest Ugly Stik ever. The new series of rods features a new carbon technology crafted of 100 percent 24-ton...
Abu Garcia® blends its iconic features with custom rod grips by Winn® to bring an improved grip and comfort to the new LTD Program rods and combos. The Vendetta® LTD and Veritas® LTD standalone rods, as well as the Revo®...