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Shakespeare® Launches New Youth Fishing Products to Promote Family Time on the Water

Shakespeare®, the leader in quality and affordable fishing tackle, announces the launch of two new youth fishing products – the Catch A Monster™ series and new Hide-A-Hook™ kit with tacklebox. The new youth fishing gear will be available starting in...

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Berkley® Lights the Night with Illuminated Glowstik Fishing Rod

Berkley® introduces its Glowstik rods and combos, an illuminated fishing rod designed to help anglers detect bites while fishing in low-light or dark conditions. Ideal for nighttime surf, pier, or bank fishing, this light-up rod combines proven Berkley rod performance...

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Berkley® and Abu Garcia® Collaborate with Jordan Lee on The Champ Series

Two-time Bassmaster Classic winner Jordan Lee is partnering with Abu Garcia® and Berkley® to design a series of signature baits, line and rod and reel combos. The new product lineup by Jordan Lee features three incredibly lifelike Berkley® PowerBait® soft...

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Abu Garcia® Stretches the Playing Field with the New Ultra Long-Casting Revo® EXD

Some extra distance on a cast can put a bait that much further from the fish-spooking boat, get a lure to run a bit deeper or give a bait a touch more time in the strike zone. The new Abu...

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PENN® Expands its Spinning Product Line Up, Providing Quality and Value to Anglers

Iconic fishing and tackle brand, PENN® will debut eight new spinning products for 2019, making saltwater fishing more accessible than ever. The PENN spinning expansion ensures that anglers of all levels can count on quality PENN rods and reels. At...

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PENN® Announces New Additions to its Conventional Reel Lineup

Building on the brand’s tradition of leadership and innovation, PENN® launches its new Fathom® II Star Drag Reels and Torque™ Lever Drag 2-Speed sizes. The new reels are additions to existing Torque and Fathom product lines, offering new sizes and...

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Abu Garcia® Debuts All-New Veracity™ Rods, Infused with Exclusive 3M Powerlux® Technology

New for 2019, Abu Garcia® reveals the next generation of high-performance rods, the Abu Garcia Veracity™ rod series. Complete with premium carbon blanks featuring proprietary 3M Powerlux® 300 resin, the new series of eye-catching rods combines an ultra-light feel with...

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Abu Garcia® Brings Fishing Intelligence to Life in First-Ever Fishing Rod enabled with Bluetooth® Technology

Abu Garcia is forging a new path with connected rod technology as it rolls out the new Abu Garcia Virtual, a fishing rod with Bluetooth technology that fully integrates with the free ANGLR smartphone app. The new series of rods...

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