All Stories

BERKLEY PRO JORDAN LEE RIDES POWERBAIT MAXSCENT ALL THE WAY TO VICTORY IN MLF’S 2020 GENERAL TIRE WORLD CHAMPIONSHIP

Largemouth gamble pays off, resulting in a $100,000 payday and a third major championship. Looking at his fourth new lake in four days, Berkley Pro Jordan Lee had a decision to make. After sliding into the championship round of the...

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New Ugly Tools for Anglers that Fish Ugly

Fishing isn’t always pretty. Some anglers want tools that look nice on the boat or in their tackle box, but an Ugly Stik fisherman isn’t fooled by looks. They want tools that that stand up to whatever gets thrown at...

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Justin Lucas Caps 2020 MLF Season with MaxScent-Driven Domination in Sturgeon Bay

Berkley pros fishing PowerBait MaxScent Flat Worms account for four spots in the Top 10. Pretty much anyone who’s ever wet a line has, upon the completion of an unsuccessful day on the water, been regaled with a story about...

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PENN’s New Battle III Reel Takes Home Top Honors for Best Saltwater Reel in ICAST 2020 New Product Showcase

Long recognized for their undeniable strength, smoothness, and durability, the PENN® Battle® spinning reels are revered by saltwater anglers and feared by the fish they meet. The introduction of the next generation, the new Battle III, has been met with...

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Hardy Zane Pro Rod and Ultradisc UDLA Reel Take ICAST Honors Zane Pro wins best fly rod, Ultradisc UDLA captures best fly reel.

ICAST awarded its 2020 best-in-category awards this week with legacy fly-fishing company Hardy taking home honors in two prestigious categories. The stunning Hardy Zane Pro was selected as best fly rod for 2020, while the incredibly light Hardy Ultradisc UDLA...

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Berkley FluoroShield Wins ICAST Award for Best Fishing Line

Berkley®’s new FluoroShield™ was voted the best new fishing line in the ICAST 2020 New Product Showcase, awards voted on by members of the fishing media, retailers and other members of the fishing industry. The New Product Showcase awards are...

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Abu Garcia Virtual Casting Combo Wins Award for Best Rod-and-Reel Combo in the ICAST 2020 New Product Showcase

With the Abu Garcia® Virtual rod quickly gaining a foothold in the small waters/small vessels angling communities as well as with those who wish to compete virtually against friends while fishing, the new Abu Garcia Virtual Casting Combo received the...

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Abu Garcia Gen Ike EZ Cast Combo Named Best Kids Tackle in ICAST 2020 New Product Showcase

Abu Garcia®’s new Gen Ike EZ Cast Combo received the award for best new Kids’ Tackle product in the ICAST 2020 New Product Showcase, as voted on by members of the fishing media along with retailers and other members of...

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