Recent Stories

Pure Fishing, Inc. is a leading global provider of fishing tackle and products with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.
Check back often!

The People Vote to Get SLOBBERKNOCKERED

The People Vote to Get SLOBBERKNOCKERED

Fishing isn’t always pretty. Some anglers want tools that look nice on the boat or in their tackle box, but an Ugly Stik fisherman isn’t fooled by looks.

Berkley Pro Angler John Hoyer Wins 2022 National Walleye Tour Championship

Berkley Pro Angler John Hoyer Wins 2022 National Walleye Tour Championship

Hoyer dominated the field with the biggest bag of the tournament on day one with five walleye weighing 39.81 pounds...

Plano’s EDGE Frog Box wins Award for Best of Tackle Storage at ICAST

Plano’s EDGE Frog Box wins Award for Best of Tackle Storage at ICAST

Fighting through tough competition for tackle storage, Plano’s innovative Edge Frog Box wins the award for ‘Best of Tackle Storage’ at ICAST 2022.

Hardy Fortuna Regent Fly Reel Takes Top ICAST Honor

Hardy Fortuna Regent Fly Reel Takes Top ICAST Honor

Amid tough competition the Hardy Fortuna Regent saltwater fly reel captures prestigious Best Fly Fishing Reel and Accessory Award at ICAST 2022

All Stories

Media Inquiries

For media requests contact our agency at [email protected]

Logos & Product Images

To obtain approved logos and product shots please access the asset portal here:

Investor Information

For investor information and inquiries please contact [email protected]

Pro Angler Inquiries

If you are a Professional Angler interested in becoming a Pro for one of our Brands please send your inquiry to: [email protected]

Advertising & Events Sponsorships:

If you have an inquiry concerning an advertising or professional fishing event sponsorship please contact: [email protected]

Customer Service:

If you need support for our products or online purchases, please complete our contact form here.

Product Donations:

If you would like to request product donations, please complete our request form here:

By using this website, you agree that we can use cookies, including cookies used for our marketing efforts.Learn More