Berkley® Expands its Proven Fusion19™ Line of Terminal Tackle with Newly-Designed Hooks and Jigheads
Over the last several years, Berkley® has taken the terminal tackle category by storm with the continued performance of its super-sharp Fusion19™ hooks. In 2019, the company delivers more products that give anglers access to the hooking power of Fusion19...
SpiderWire® Launches New UltraCast® Line Colors
SpiderWire® launches new colors for its UltraCast® line collection. The SpiderWire® UltraCast®is an evolution in line technology, allowing for a sensitive yet powerful feel. The SpiderWire UltraCast line is crafted from eight tightly woven 100 percent PE fibers, giving UltraCast...
New for 2019, Berkley® continues to roll out tested, proven new baits that deliver high-performance for specific applications. The standouts in this new line are the Berkley Frittside, designed in concert with legendary crankbait designer and angler David Fritts and...
New Abu Garcia® IKE Travel Rods Offer Whole New Level of Freedom
Abu Garcia® brings fishing to waters large and small, near and far with the new IKE Signature Series Travel Rods. Mike Iaconelli, professional bass angler and Abu Garcia pro staffer, is always on the go and looking for new waters...
Fenwick® World Class® and Techna® PX Rods Stronger Than Ever With New 3M™ Powerlux® Technology
Fenwick® announces the introduction of new, stronger than ever World Class® and Techna® PX series rods. The incoming models will feature superior strength-to-weight ratio without losing the typical lightweight feel that defines Fenwick rods, made possible by blanks built with...
Berkley® Launches New PowerBait® Designs From Pros Mike Iaconelli and Skeet Reese
New for 2019, Berkley® announces new PowerBait® soft baits from bass pros Mike Iaconelli and Skeet Reese. The five new baits, designed by Iaconelli and Reese, combine decades of tour-level tournament fishing experience with the proven fish-catching ability of Berkley...
Berkley® Debuts New Gulp! Soft Baits for Saltwater Anglers
Enhancing its Gulp! Saltwater and Gulp! Alive! collections, Berkley® is adding five new shapes and sizes, as well as 17 new colors to the lineup of saltwater baits. First launched in 2002, Berkley Gulp! continues to expand the strike zone...
Berkley® Adds New Colors and Value Packs to PowerBait® Dough Offering
Berkley® announces the expansion of its PowerBait® Dough line to include new colors for Trout Dough and new multi-color packs for Chroma-Glow Crappie Nibbles, Power Eggs® Floating Magnum and Trout Dough. The Berkley PowerBait formula, developed by Berkley scientists, is...